Revenue update, doctor. Consult show rate is 71% — below your 80% target. CPA on Google Ads jumped 34% to $248. That's bleeding $3,200 a month. Good news: the reactivation campaign is hitting 23% re-engagement and revenue per visit is up to $1,840 from cross-selling skincare. Top priority: fix the show rate. A nine-point lift recovers $28K a month. I have a three-step protocol. Want it?