Virtual C-Suite for Practice Owners

Your C-Suite,
on demand.

Six specialized executives — COO, CFO, CRO, CMO, CTO, CPO — grounded in the frameworks of the world’s best operators. Consult one. Convene them all. In seconds, by voice, between cases.

The guide between where you are and where you’re going.

Convene
coo
cfo
cro
cmo
cto
cpo
The Problem

You’re a physician. You’re also a CEO.
Those aren’t the same job.

Most aesthetic and boutique medical practices grow from $1M to $10M without ever hiring an executive team. The owner is the operator, the strategist, and the bottleneck — all between patients.

You're making $10M decisions alone.

Pricing changes. New provider hires. Marketing spend. Tech investments. Each one is a CFO/COO/CRO call — except there's nobody in those seats.

Consultants are slow and expensive.

A boutique firm charges $25K for a 60-day engagement and answers a question that’s already cold. By the time the report lands, the moment has passed.

Frameworks live in books you don't have time to read.

Profit First. Traction. Scaling Up. Topgrading. Each holds a fix you need — buried in 280 pages you won’t get to this quarter.

Your team can't tell you the hard thing.

Practice managers and MAs are the wrong people to push back on owner decisions. The honest counterweight has to come from outside the room.

The Solution

Six executives.
One conversation away.

GuideSuite gives every practice owner the leadership team a $50M company would have. Each executive is a domain specialist with a distinct point of view, a permanent memory of your practice, and the patience to walk through any decision with you — by voice, between cases.

coo
Operations

Ensures operational excellence across scheduling, workflows, SOPs, team efficiency, and patient throughput. Thinks in systems and bottlenecks.

EOS ProcessLean Six SigmaScaling Up Execution

OR turnover time increased 8 min this month.

cfo
Finance & Strategy

Manages financial health, pricing strategy, provider compensation models, profitability analysis, and capital decisions for growth.

Profit FirstScaling Up CashFinancial Intelligence

Net margin 18.2% — target is 22%. Three-point recovery plan ready.

cro
Growth & Revenue

Drives patient acquisition, lead conversion, revenue per patient, retention strategy, and marketing ROI optimization.

StoryBrandPredictable Revenue$100M Offers

Consult show rate 71%. $28K/month on the table.

cmo
Brand & Experience

Builds brand positioning, patient experience strategy, content marketing, social presence, and reputation management.

StoryBrandBlue Ocean StrategyRaving Fans

Content engagement is 3.2x on patient stories vs education posts.

cto
Technology & AI

Evaluates tech stack, automation opportunities, AI implementation, EMR optimization, and digital infrastructure for practice efficiency.

Digital TransformationLean AutomationTech Roadmapping

3 manual processes could be automated this month.

cpo
People & Culture

Guides hiring decisions, culture, team development, performance management, compensation design, and retention strategy.

EOS PeopleTopgradingRadical Candor

Two team members flagged as flight risks.

See It In Action

What a Tuesday morning looks like
with GuideSuite open.

A glance at the dashboard surfaces what your executives noticed overnight. Tap any briefing and you're in a live conversation with the executive who flagged it.

guidesuite.com/app/dashboard
GuideSuite
RK

Briefings this morning

Synced 2 min ago
cfoUrgent
Provider compensation crossing 38% threshold.

Dr. Martinez's comp hit 42% of collections in April. Her book is unprofitable at this rate. Renegotiate or restructure before Q3.

croReview
Google Ads CPA up 34% month-over-month.

Cost per acquisition jumped $185 → $248. Landing page conversion dropped. Three specific fixes ready.

cpoAttention
Two clinical team members flagged as flight risks.

Sarah (clinical coordinator) and Marcus (MA) — declining engagement for 3 weeks. Retention conversations recommended.

CFO· Finance & Strategy
Live data · tracking $4.8M YTD
Ask your CFO anything…
The Convene Moment

One question. Six executives.
One synthesized answer.

The Convene flow is what sets GuideSuite apart. Ask any cross-functional question and every executive weighs in from their domain — then the team converges on a single recommendation.

Dr. Kim · 8:42 AM · Voice

“Should I add a second location in North Austin?”

cfo
Finance & Strategy

At 18.2% margin, you'd need $1.8M from the new location to break even Year 1. Cash reserves cover 4 months of dual overhead. Not yet — hit 22% margin here first.

coo
Operations

Your top 5 processes aren't documented. Replicating undocumented operations creates chaos. Systemize first. You can't scale what you haven't standardized.

cro
Growth & Revenue

North Austin has 34% less search volume but lower competition. Projected lead cost: $140 vs $248 here. Viable — but only with a dedicated acquisition plan, not overflow.

cpo
People & Culture

Two clinical staff flagged as flight risks, no Patient Coordinator hired. A second location needs 6–8 hires minimum. Stabilize current team first.

Executive Synthesis

Not now — but here’s the six-month path.

Defer expansion by six months while you (1) hit 22% net margin to fund the move from cash, (2) document and systematize your top five processes so the playbook is replicable, (3) hire the Patient Coordinator and stabilize team engagement, and (4) build the North Austin demand model.

If you hit these four milestones, Q1 2027 expansion clears 78% confidence for Year 1 breakeven — versus 41% if you move this quarter.

Voice-First by Design

Built for the way physicians
actually work.

You won't be at a keyboard when the question hits. You'll be between rooms, washing up, walking to the next consult. GuideSuite is built around that reality.

Listening
Tap. Speak. Done.
Transcript · editable

“Convene the team. We’re thinking about adding a second location in North Austin. What should I be worried about?

Between cases, hands-free.

Tap the mic, ask the question, walk to the next room. The transcript and the executive’s answer are waiting when you sit down.

Long-form thinking, no premature submit.

Convene a strategic question with 30 seconds of context. The recognizer waits while you think — no auto-cutoff mid-sentence.

Mic only when you tap. Audio not stored.

GuideSuite never listens in the background. Transcripts can be edited before send, and you stay in control of the record.

How It Works

Three steps from
today to in-flight.

01

Connect your practice

Plug in your PMS, EMR, and ad accounts. GuideSuite reads what your executives need to be useful — never PHI.

02

Meet your team

Your six executives are calibrated to your numbers within a week. They start surfacing briefings — what they noticed, what they recommend.

03

Consult or convene

Tap one for a deep dive, or ask the whole table by voice. Every recommendation cites the framework behind it.

Trust

Built the way physicians
would build it.

The four things that matter when you're letting an AI weigh in on real decisions about your practice.

Practice operations only. Never PHI.

GuideSuite analyzes the business — schedules, financials, leads, team metrics. It is not an EMR, not a clinical tool, and it never touches protected health information.

Every recommendation has a source.

Each executive's reasoning maps back to a named framework — Profit First, EOS, StoryBrand, Topgrading. Tap any advice to see exactly which principle is being applied.

Your voice isn't stored.

Voice input runs locally in your browser and converts to text. Audio is never sent to our servers. Transcripts are editable before send and deletable after.

Built with practice owners, not for them.

Every executive persona, every framework choice, every briefing pattern was shaped by physician-owners running $2M–$20M aesthetic and boutique practices.

You don’t need another tool.

You need a team.

GuideSuite is the executive bench every great practice deserves — available the moment a question hits, by voice, between cases.